29
MAR
2016

Från tyckare till pådrivare i 6 steg!

”Vad tycker du?” Frågeställarens fråga riktar alla blickar i rummet mot just dig. Plötsligt är alla lika nyfiket intresserade av vad du tycker som frågeställaren är. Generat vrider du dig på stolen och tvekar. Tiden går utan att du lyckas få fram ett ord och till sist nöje
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25
JAN
2016

Så kommunicerar du för bättre resultat!

I möte med journalister finns det en fråga som jag alltid får: ”Vad är dina bästa tips till talare?” Ofta vill man ha tre tips. Men som jag ser det skulle det faktiskt räcka med ett enda. Så sent som i morse satt jag och lyssnade till en presentation och tittade på alla to
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19
JAN
2016

Dina succéberättelser är det som skapar din stora succé!

Under mina webinar och workshops med entreprenörer brukar jag fråga efter deras succéberättelser. Väldigt ofta möts jag av en tom blick och svaret. “Succé? JAG?!” Om du hör till dem som tror att du inte har några succéberättelser. Du är inte ensam. Mitt svar är detsamma om och om igen
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14
MAR
2015

Storytelling inspiration

It’s Saturday so in today’s blog I will tell you about a European branding business; Edgar. Not that anyone asked me to do so, I do it only because I want to show you what they created for me for free. And to show you an example of how this is can be a part of a marketing strate
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13
MAR
2015

Aim for the Moon and win the World

Is it serious to aim for the moon in your business plan? Even if your business is a Swedish franchising chain of Pub’s, Harrys? (Read more about Harrys here: Harrys.se) I’m sitting at business conference, surrounded by giggling men dressed in dark suits, while these questions keeps sp
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12
MAR
2015

Elevator pitches and verbal rape

In retrospect of yesterday’s story about my meeting with business angel Kimberley Cerrone. Some might think: Oh, no! Not another book about finding yourself and pitching! So, today I just want to point out that this writings is not at all about elevator pitching. Truth is that I find
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11
MAR
2015

How to win people’s hearts and market shares

If you read the previous texts in my blog, you might have noticed that I, the expert in strategic storytelling, once didn’t have a story about my own business. As new in the business I tried to present myself as “expert in applied cultural analysis” and talked a lot about how my work
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10
MAR
2015

A black hole of anxiety

Yesterday I wrote about the need of having a winning story to present yourself. Unfortunately many don’t have a story like that, just like me, which makes you fall into a big, black hole of anxiety together with your listeners. An anxiety that is born out of a problematic tension betw
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09
MAR
2015

The need of finding a winning story

As you might know, since you are on my business web-page, my business is built on my competence as a cultural analyst. I hold a Masters degree in Applied Cultural Analysis. This I’m proud of but I know that for many of you this mean zero. I have learnt this the hard way, because
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07
MAR
2015

Multidimensional storytelling makes huge impact

International Womens day is a good time to dig into something important, fun and interesting related to storytelling and women. I’d like to salut #salvationArmySA and at the same time introduce to you a brand new term; multidimensional storytelling. As told before, stories make
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