12
MAR
2015

Elevator pitches and verbal rape

In retrospect of yesterday’s story about my meeting with business angel Kimberley Cerrone. Some might think: Oh, no! Not another book about finding yourself and pitching! So, today I just want to point out that this writings is not at all about elevator pitching. Truth is that I find
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11
MAR
2015

How to win people’s hearts and market shares

If you read the previous texts in my blog, you might have noticed that I, the expert in strategic storytelling, once didn’t have a story about my own business. As new in the business I tried to present myself as “expert in applied cultural analysis” and talked a lot about how my work
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