10
FEB
2016

Identifiera dina unika kundfördelar. 3 steg till ökad försäljning!

Vill du veta hur du säljer mer genom att ha koll på dina kundfördelar? Då är det här inlägget till för dig, och det kan vara något av det viktigaste du fått veta på länge. När jag hjälper mina klienter att utveckla deras affärsdrivande presentationer börjar vi alltid med att slipa på
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14
JAN
2016

Med 1 + 3 regeln vässar du din presentation på några minuter!

Kämpar du med att göra dig förstådd av dina kunder? Vill du bli tydligare och mer intressant? Med 1 + 3 regeln vässar du din presentation snabbt! En av orsakerna till att vi ofta har svårt att göra oss förstådda och intressanta är att vi kan vårt ämne för bra. Frågar någon vad vi gör,
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14
MAR
2015

Storytelling inspiration

It’s Saturday so in today’s blog I will tell you about a European branding business; Edgar. Not that anyone asked me to do so, I do it only because I want to show you what they created for me for free. And to show you an example of how this is can be a part of a marketing strate
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13
MAR
2015

Aim for the Moon and win the World

Is it serious to aim for the moon in your business plan? Even if your business is a Swedish franchising chain of Pub’s, Harrys? (Read more about Harrys here: Harrys.se) I’m sitting at business conference, surrounded by giggling men dressed in dark suits, while these questions keeps sp
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12
MAR
2015

Elevator pitches and verbal rape

In retrospect of yesterday’s story about my meeting with business angel Kimberley Cerrone. Some might think: Oh, no! Not another book about finding yourself and pitching! So, today I just want to point out that this writings is not at all about elevator pitching. Truth is that I find
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11
MAR
2015

How to win people’s hearts and market shares

If you read the previous texts in my blog, you might have noticed that I, the expert in strategic storytelling, once didn’t have a story about my own business. As new in the business I tried to present myself as “expert in applied cultural analysis” and talked a lot about how my work
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10
MAR
2015

A black hole of anxiety

Yesterday I wrote about the need of having a winning story to present yourself. Unfortunately many don’t have a story like that, just like me, which makes you fall into a big, black hole of anxiety together with your listeners. An anxiety that is born out of a problematic tension betw
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09
MAR
2015

The need of finding a winning story

As you might know, since you are on my business web-page, my business is built on my competence as a cultural analyst. I hold a Masters degree in Applied Cultural Analysis. This I’m proud of but I know that for many of you this mean zero. I have learnt this the hard way, because
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06
MAR
2015

Stories travel through space and time

As said earlier, stories have the power to capture humans’ attention and they can also move stones. But did you know that they also can make you travel through space and time? Well it’s quite possible and I’ll tell you how it’s done. Start with think about ancient myths being remember
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05
MAR
2015

Stories move stones

As told yesterday, stories are great communication tools. Do you also know that the power of stories is strong enough to move stones? No, that came out wrong. Truth is that a good story can move lots of stones for hundreds of years! This feature of storytelling came to my attention wh
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