29
MAR
2016

Från tyckare till pådrivare i 6 steg!

”Vad tycker du?” Frågeställarens fråga riktar alla blickar i rummet mot just dig. Plötsligt är alla lika nyfiket intresserade av vad du tycker som frågeställaren är. Generat vrider du dig på stolen och tvekar. Tiden går utan att du lyckas få fram ett ord och till sist nöje
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13
MAR
2015

Aim for the Moon and win the World

Is it serious to aim for the moon in your business plan? Even if your business is a Swedish franchising chain of Pub’s, Harrys? (Read more about Harrys here: Harrys.se) I’m sitting at business conference, surrounded by giggling men dressed in dark suits, while these questions keeps sp
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11
MAR
2015

How to win people’s hearts and market shares

If you read the previous texts in my blog, you might have noticed that I, the expert in strategic storytelling, once didn’t have a story about my own business. As new in the business I tried to present myself as “expert in applied cultural analysis” and talked a lot about how my work
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10
MAR
2015

A black hole of anxiety

Yesterday I wrote about the need of having a winning story to present yourself. Unfortunately many don’t have a story like that, just like me, which makes you fall into a big, black hole of anxiety together with your listeners. An anxiety that is born out of a problematic tension betw
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09
MAR
2015

The need of finding a winning story

As you might know, since you are on my business web-page, my business is built on my competence as a cultural analyst. I hold a Masters degree in Applied Cultural Analysis. This I’m proud of but I know that for many of you this mean zero. I have learnt this the hard way, because
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07
MAR
2015

Multidimensional storytelling makes huge impact

International Womens day is a good time to dig into something important, fun and interesting related to storytelling and women. I’d like to salut #salvationArmySA and at the same time introduce to you a brand new term; multidimensional storytelling. As told before, stories make
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06
MAR
2015

Stories travel through space and time

As said earlier, stories have the power to capture humans’ attention and they can also move stones. But did you know that they also can make you travel through space and time? Well it’s quite possible and I’ll tell you how it’s done. Start with think about ancient myths being remember
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05
MAR
2015

Stories move stones

As told yesterday, stories are great communication tools. Do you also know that the power of stories is strong enough to move stones? No, that came out wrong. Truth is that a good story can move lots of stones for hundreds of years! This feature of storytelling came to my attention wh
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04
MAR
2015

Try NOT to listen!

Are you a little reluctant to the idea that stories exerts power over us? Does it seems a little ”over the top” when you see it in writing? Well, I can’t force you to embrace the idea, just because I say so. But before you decide what you think, try to remember this
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03
MAR
2015

The power of storytelling

Day 3 The power of storytelling Chapter 1 Introduction To understand the art of strategic storytelling we first need to talk a few words about the power of stories. Well a great deal of words actually. Enough to fill an entire chapter! When I say “power of storytelling” I mean the imp
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